Brief background: Locket provides advertising on your Android lockscreen. User gets a penny for every time he sees an ad on the lockscreen.
My question: Why should Locket pivot due to people trying to "scam the system"? It's like Paypal in the early days giving up because too many people are trying to hack the system.
We're thinking of an up-sell strategy. Our team has a lot of financial experience (ex-wall street), and there are many advanced products such as portfolio analytics, diversification metrics and risk ratios etc. that we could sell.
A basic stocks app is our way of reaching our target audience.
To be honest though, this is more a guess that anything else. Hopefully we won't have to do banner ads without the app. Those are really ugly.
Thank you! That's a really good point. We'll be adding a Commodities watchlist in the near future!
Are there any particular tickers that you use? With oil, there's spot and futures. The ones on yahoo are mostly futures dated the next month. It would be more involved to have to keep updating it monthly as opposed to an index.
It would probably be more straightforward to use an index like
iPath S&P GSCI Crude Oil TR Index ETN (OIL)
Update: We just got a call from Apple developer relations explaining that all apps which makes use of animation on the lockscreen are not allowed. Well, at least a definite no saves us development time in trying to iterate further on this.