> Evernote is doing badly because the product isn't that good
Neither is Evernote's self-desicrption:
Evernote transforms the way you work. We design products that fuel inspiration for your projects, from start to finish.
or another one:
For everything you’ll do, Evernote is the workspace to get it done.
I think Evernote and many similar companies could start by cutting their marketing BS and moving down to software BS. Too often the two go together hand in hand.
Apple is brimming with marketing BS and they seem to be doing ok. Every company of that size has a marketing department. The type of language they use doesn't really change the nature of the product.
I disagree, I always liked Apple's product descriptions. Nowhere near the nonsensical "everything you ever needed" that Evernote uses to market a TODO app. Now compare that to the paragraph below the iPhone 6S image here [1] (The moment you use iPhone 6s...)
Neither is Evernote's self-desicrption:
Evernote transforms the way you work. We design products that fuel inspiration for your projects, from start to finish.
or another one:
For everything you’ll do, Evernote is the workspace to get it done.
I think Evernote and many similar companies could start by cutting their marketing BS and moving down to software BS. Too often the two go together hand in hand.