Lots of skeptical comments below. I tend to believe the result, given that Intel has slashed prices on its Kaby Lake/Skylake processors in anticipation of the Ryzen launch:
Microcenter has a tradition of getting really good cuts before/just after a new product comes out. I remember the Surface RT + Keyboard sale they had for Black Friday:
http://wccftech.com/intel-amd-price-war-ryzen-processors/