I loved Macs when it wasn't mainstream (think Mac OS Classic, up to v9), but now primarily use PC. Anyway, I remember reading a book written by Felix Dennis, "How to Get Rich" (the trick here is that Felix actually got rich) and there was a lengthy passage about Apple, Steve Jobs, and why Apple will fail the second time (the book was published in 2006, after iPod, but before iPhone, but I doubt iPhone would change the reasoning). The main idea was that Apple believe they have a great idea and do not need to cooperate with the rest of the world:
"But an idea is not enough. It is never enough. And even its successful execution as a piece of technology is not enough if the company refuses to join with the rest of the world and its own customers in cooperative exploitation."
"But an idea is not enough. It is never enough. And even its successful execution as a piece of technology is not enough if the company refuses to join with the rest of the world and its own customers in cooperative exploitation."