I feel you on the multiple page thing. It increases abandonment like crazy.
Here's our first hand experience:
We used to have a 5-stage ad campaign creation process in our SaaS self-service ad manager.
Once we started measuring cart abandonment rates, we noticed that users dropped off after the first 2 steps.
It gets even worse if you require users to sign-in first
The solution:
1. We replaced it with a 1-page process
2. This is the crucial bit. We allowed users to create their ads BEFORE signing up.
By seeing a live preview of their ads, we engage them early and dramatically improve conversion rates.
The morale of the story is that keep the steps short (even if the form is long) and provide instant gratification.
1. Use one long form instead of a "wizard" containing multiple steps. Advanced options are hidden by default to keep the form manageable
2. Show the checkout buttons on the same page, so users see the available payment options right away
3. Remove the sign-up step. We simply send the users a secure URL to the email address they provide in the checkout process
4. Use an informative landing page (http://www.adperium.com/advertise) including a demo link, instead of linking directly to the campaign creation page
We used to have a 5-stage ad campaign creation process in our SaaS self-service ad manager. Once we started measuring cart abandonment rates, we noticed that users dropped off after the first 2 steps. It gets even worse if you require users to sign-in first
The solution: 1. We replaced it with a 1-page process 2. This is the crucial bit. We allowed users to create their ads BEFORE signing up.
By seeing a live preview of their ads, we engage them early and dramatically improve conversion rates.
The morale of the story is that keep the steps short (even if the form is long) and provide instant gratification.
Here's a link to the form on our demo site : http://demo.trafficspaces.com/advertise/cart/new/?adspid=153...