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Okay, I'll backup my assumption.

The reason I called you out as an iPhone owner, was that your summary of the situation seems to be quite polarised (TL:DR: Apple makes the best, the rest can't compete).

The reason why these other companies can't follow this model is more complex.

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In many ways Apple is re-running the battle it fought in the 80s and 90s with regard to the personal desktop computing.

Where Google (via Android) - together with its group of handset manufacturers - is taking the place of Microsoft and the associated group of PC-compatible hardware manufacturers.

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The situation comes down to compliments and commodities. The hardware is commoditised - this drives the price of hardware down - because so many companies can produce hardware for the Android OS, each is forced to become as competitive as it can. Android OS then takes a place as a necessary compliment.

In Apple's 80s/90s war, they did their best to stamp out any Mac-compatible machines. I remember in the early 90s there were quite a few manufacturers who tried to produce hardware that would be compatible with MacOS and they were stopped dead in their tracks.

In comparison, Microsoft's rights agreement with IBM spawned the birth of the 'PC Compatible'. Of course, the machine was arguably worse that the Apple Macintosh - but the fact that an ecosystem of hardware manufacturers was able to develop and create a life of its own, meant that Microsoft could produce software to compliment this commoditised hardware.

Microsoft won the war.

In my mind, due to Apple's philosophy - Android will most probably 'win' this war too. Unfortunately, shear force in numbers will generally trump beauty and intelligence.

I think the most amazing thing about Apple, is the absolute, total and utter control its able to exert on the way it's perceived. The word 'marketing' almost doesn't do it justice. Every owner becomes written in as a 'supporter' - there's a culture brought about through ownership that supports its main brand messages. It's superbly clever - and if Apple does win out, I'm sure this will be a large part of the reason behind its success.

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The problem I have with your analysis, is that you don't allow for the possibility that one of these manufacturers could step up to produce a phone that can compete with the iPhone's quality.

Android OS is creating a hardware ecosystem, in much the same way that the lack of licensing restriction allowed a PC hardware ecosystem to form.

From the past (and the development of the PC compatible platform), we can see that many different classes of hardware emerged - from bargain basement offerings to very expensive, luxury machines.

I can't see any reason why the same won't happen for Android OS. In fact many reviews have already reported that some of the newer Android phones are strong contenders for the iPhone's crown.

So, once again .. I'm led to believe that you might be an iPhone owner ;)



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