Leveraged positions are common, but leveraging yourself to the maximum possible and not leaving yourself a safety net, as is implied by the article, is crazy. I assume the author is speaking hyperbolically.
Knowing Rick, this is exactly the kind of thing he would do. You gotta give him credit for putting money where his mouth is, though. He previously took all his savings, and a bank loan to start the Pirate Party, and that worked out pretty well.
There's nothing more dangerous than a confidant gambler. Taking one high risk may wipe you out or make you rich, but taking a series of high risks will almost certainly wipe you out. His past success has nothing to do with this wager he's making now. It's like playing russian roulette 10 times in a row.