Their advertisement took a stab at PC gaming vs console gaming and then they release a $2,800 device? This puts it in a different market (one that I don't think is very big).
Their advertisement had nothing to do with consoles. It was simply a statement that PC gaming is not dead.
If you want to spend $400 and play games, buy a console. You're not the target market for pc games.
Alienware made a name for itself selling $5k gaming rigs. They were incredibly successful at it. Since Dell bought them, their products have gotten crappier and crappier. If Razer wants to fill that void, more power to them.
I certainly hope they succeed. Not only has Alienware's quality reputation been slipping, but they've always been absolutely hideous eyesores. This razer actually looks pretty sexy.
The Razer Blade may be a fairly blatant MBP ripoff, but at least it looks good. Alienware seems to be pursuing the clunky F117-inspired look, complete with superfluous LEDs. This is, unfortunately, not unique to Alienware. Asus teamed up with Lamborghini to offer the VX7: http://rumors.automobilemag.com/files/2011/04/asus-vx7-lambo...
Lamborghini makes beautiful cars, but I'm not keen on plopping one on my desk in the middle of class. The Razer looks like something I'd actually feel good about being seen with.
