Does that mean each "pages" name will be unique in the global namespace? Currently with "real names" they aren't unique which is one down-side compared to Twitter (although it has upsides as well).
> A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.