Also Firefox's market share is dying because of its built-in privacy tools blocking trackers by increasing opt-in and the conflict of interest that the largest analytics firm (Google) is also the largest advertising networks/firm (Google) and relies on some of the most ubiquitous trackers (Google) and owns the biggest competing browser (Chrome).
I believe that Firefox's market share is greatly under-reported and Firefox's dying at least somewhat over-exaggerated. But then all the headlines get to people and it becomes a self-fulfilling prophecy in that way too that all the people that feel some pressure to abandon a "dying" ship only because everyone keeps telling them to.
>> its built-in privacy tools blocking trackers *by increasing opt-in*
Enhanced Tracking Protection is one-click to turn on, and suggested as an option on first startup on a fresh install (modulo A/B tests and whatnot) and is a setting that syncs across your devices if you do turn it on just once. Anecdotally, most people I know still using Firefox as daily driver also have Enhanced Tracking Protection on. Enhanced Tracking Protection does block Google Analytics and other standard analytics providers. (So much so that some ad companies have started to treat Firefox as an "ad blocker" by default and have increasingly harsh warnings that sites are not supported in Firefox due to "ad blocker". ETP blocks zero ads, just trackers.)
I believe that Firefox's market share is greatly under-reported and Firefox's dying at least somewhat over-exaggerated. But then all the headlines get to people and it becomes a self-fulfilling prophecy in that way too that all the people that feel some pressure to abandon a "dying" ship only because everyone keeps telling them to.