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> Do you want to build a community that is a reflection of your ideas?

I do, and I think I've done that - I have regular viewers who I interact with, and some of them also get private tuition from me. Many more, though, have bought my book on Cubase and Music Technology, and have found it useful, which is wonderful for me. It's precisely why I don't engage in OTT titles or "shock face" thumbnails - although they are a lot better produced than when I first started the channel (which look more like 1940s UK Government infomercial titles!)

>Do you want to build revenue by growing your channel regardless of the type of consumer you attract?

No, I don't. I'm fortunate that I don't need to earn a lot of money to get by, and I'm not very materially driven. I have a decent house with no mortgage, and no expensive hobbies (any more!) or vices, and I'm generally pretty happy where I am. I'd love to make 10x what I'm making at the moment, and be able to devote a day or two a week to making videos, but I think it'd be difficult to get 10x the subscribers to allow me to do that.



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