Yeah; next we'll see it print Opera tickets and phone books.

Yes and no. Watching the video, the biggest part of the pitch is the emotional appeal: small snippets of your digital life that you can take with you anywhere (or pack with your loved one's lunch) and enjoy away from the screens that we stare at all day. It stands out because it's an anachronism, and that would be much less powerful a decade ago.

Probably because you could replicate the experience with a fax machine.