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Seeing as his philosophy degree had no place in the video and little bearing on the design, I would say that the title is framed the wrong way entirely.


What would you suggest as an alternative?


"Clever new iPhone case pitched on Kickstarter"? Maybe without the Kickstarter since the domain is always shown with the link.


I wouldn't have clicked on it if that were the title.


Neither would I. I wish that had been the title.




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