I can't believe people are making such a fuss about a non-issue. Google isn't being 'evil' by aggregating data from all its properties. I'm surprised they hadn't been doing this already!
Think about it. If you owned Facebook and Microsoft, wouldn't you want to co-relate the data in Facebook with Windows? For example, to see how many users of Windows 7 use Facebook, and how it affects bounce rates? Do you think companies don't already do this (Bing and Microsoft, Safari and iTunes, etc.)?
Do you think Google ALREADY wasn't co-relating data from its different properties? And what exactly is wrong with that anyways? You'd have to be pretty naive (and unreasonable) to expect a parent company not to have access to data from all its subsidiary operations. How does one "opt-out" of letting Windows co-relate data with Internet Explorer, short of just not using one of them?
Have you ever tried visiting https://www.google.com/dashboard/? This page shows you all the accounts and information Google associates with your account. This was always the case. All that's changed is that the privacy policies associated with all of these disparate accounts have been combined and simplified.
You CAN opt-out of the Google tracking for ads here: http://www.google.com/privacy/ads/ I've known about this option for ages but haven't used it, simply because I respect Google's approach here. I'd like to see Facebook offer a similar option.
Think about it. If you owned Facebook and Microsoft, wouldn't you want to co-relate the data in Facebook with Windows? For example, to see how many users of Windows 7 use Facebook, and how it affects bounce rates? Do you think companies don't already do this (Bing and Microsoft, Safari and iTunes, etc.)?
Do you think Google ALREADY wasn't co-relating data from its different properties? And what exactly is wrong with that anyways? You'd have to be pretty naive (and unreasonable) to expect a parent company not to have access to data from all its subsidiary operations. How does one "opt-out" of letting Windows co-relate data with Internet Explorer, short of just not using one of them?
Have you ever tried visiting https://www.google.com/dashboard/? This page shows you all the accounts and information Google associates with your account. This was always the case. All that's changed is that the privacy policies associated with all of these disparate accounts have been combined and simplified.
You CAN opt-out of the Google tracking for ads here: http://www.google.com/privacy/ads/ I've known about this option for ages but haven't used it, simply because I respect Google's approach here. I'd like to see Facebook offer a similar option.
You can also see the profile Google has collected about you here: https://www.google.com/settings/ads/onweb/ as well as opting out of personalization.
Does this really seem evil to you?