a) you already saw the movie -- what's to say you aren't a cheapskate, BSting them to avoid paying?
b) you already occupied a space on the cinema that somebody else could have used
c) they already paid for the reel to the movie distributor
d) it's a work of art, and subjective. Who said you only get to pay for the movies you like? If you don't like Citizen Kane you should get your money back?