In www.disney.com, disney controls that www.
In com.disney.wwww, disney controls that www.
However, in the latter, disney could do com.disney.store . And, with browser defaulting the tld, disney.store would work.
Disney isn't going to use store.disney. However, they might well use disney.store if they controlled it. With the current order, they don't. They would with the reverse order.
The same as today.
In www.disney.com, disney controls that www. In com.disney.wwww, disney controls that www.
However, in the latter, disney could do com.disney.store . And, with browser defaulting the tld, disney.store would work.
Disney isn't going to use store.disney. However, they might well use disney.store if they controlled it. With the current order, they don't. They would with the reverse order.