Look no further than your government. Frankly, you may be better served encouraging the use of encryption, because, sadly, I could probably convince myself that Google can be trusted to lobby for my rights/privacy more/better than my governments prying eye would lobby to take them away.
However, awareness of encrypting important data and not using online-social tools is the alternative.
However, awareness of encrypting important data and not using online-social tools is the alternative.