Perhaps, over the last two months you've been running the experiment, you've been thinking about actually wanting a response and have automatically been constructing better emails that people feel they can reply to. Unlike the "brain-dump" ones I sometimes get that just don't deserve a response.
To be perfectly honest, if there's more than one person on the email, I'm more likely to hope it's not my problem...
So to design a better controlled experiment, the OP should write a statistically significant number of emails (>100...maybe 1000+) without sending them. An app should perform a double-blind study by randomly choosing half those emails to go to multiple recipients (all but one being fake) and choosing the other half to go to one recipient only.
"without sending them" is unnecessary. Modify your email client to randomly choose (AFTER you write your email) whether or not to CC Alex. Or just flip a coin after writing it and before hitting send.
How about the idea of writing 100+ e-mails without sending them?
You'd be better off having a mail plug-in randomly selected whether to add a cc at the time of sending rather than hoarding them.
Your mechanism is valid as a trial but not particularly workable in the real world.
You might want to also control for factors such whether the mail is internal or external (assuming it's a company), message length (longer messages might be more or less likely to be properly read and responded to), message importance (you'd expect more replies to higher importance messages), attachments and so on.
isn't there a name for that? something like diffusion of responsibility. the same reason we don't help one person in trouble when there's more than one potential helper...
Yes, but there's a critical difference. In this case there's a clear recipient - someone asked to do something/reply. In the case of the Genovese effect, no-one is specifically asked to do anything, and no-one does.
Well, I've always tried to construct my e-mails to the best of my ability. I didn't noticed any change in my content - it has all been pretty standard.
Unfortunately you not noticing any change in the content doesn't make for very reliable or convincing statistical results. Thus the suggestions for making the experiment blind to you by choosing whether or not to CC after you compose the email.
To be perfectly honest, if there's more than one person on the email, I'm more likely to hope it's not my problem...