I agree. There is a very simple way to do this which I just posted (since it apparently hasn't occurred to Heroku). All they need to do is change the default app error message once they have confirmed they have a platform issue. So within a few minutes of an outage, a better message is displayed to our customers that does NOT make it look like we screwed up. http://blog.pardner.com/2012/06/dear-heroku-dammit-quit-blam...