They need to go after Peloton with their new activating fee on used bikes. But I also see car manufacturers doing this (ruining hardware through software updates). For example I’ve now started receiving random ads popping up on my screen, which is needed for basic things like climate control, pushing me to activate a Sirius XM trial. I didn’t get those before until an update was forced on me - the car gave me three attempts to ignore the update and then said I am out of delay attempts and that the update will be installed when the car was stationary.