I had some trouble setting this up.
Already a MixPanel customer, incase you were not aware, you need to update your API include. (Follow the links from your dashboard for the snippet).
If you want to see the power of how useful this really is, you should look at :
I think that the "Sales Page" doesn't do this new service justice. It's quite staggering how useful this is. It basically allows you to segment your users and keep in touch with users of whom you have identified might be power users, or users who might fall into your "danger cohort". For example, you might notice a trend that users who don't "do event X" within the last 7 days, are most likely not going to return.
Tracking the events in your application and then identifying these events as originating from a particular user, allows you to then find these users.
This is of course just one example.
Look at the documentation on People Analytics for more ideas...
If you want to see the power of how useful this really is, you should look at :
https://mixpanel.com/docs/people-analytics/javascript
I think that the "Sales Page" doesn't do this new service justice. It's quite staggering how useful this is. It basically allows you to segment your users and keep in touch with users of whom you have identified might be power users, or users who might fall into your "danger cohort". For example, you might notice a trend that users who don't "do event X" within the last 7 days, are most likely not going to return.
Tracking the events in your application and then identifying these events as originating from a particular user, allows you to then find these users.
This is of course just one example.
Look at the documentation on People Analytics for more ideas...
https://mixpanel.com/docs/people-analytics/javascript