Highly disagreed. I think assuming that people want an in-store experience when the extra information from online shopping is such a net gain is just an old way of thinking. Look at some of the work coming out of the best retailers, are from some of the researchers at Accenture Technology Labs into the Store of the Future.

For many things, I care more about the information - does it work, does it fit, what do the reviews say? - than I do about touching the object. Even small retailers are starting to do this - if you look at http://www.marinelayer.com/ - they offer approximations of sizing based on your height and weight.