"Just buying a soy protein" and cooking it that way tastes nothing like chicken. That is what is wrong with it.
If you like it, great. In some dishes I find tofu nice. For the most part, though, I dislike the consistency and find that outside a few types of dishes it can't compete on taste at all. I love chicken in a wide range of forms. I have no qualms about eating chicken. That it's the result of murdering animals does not disgust me the least.
In that context, it would have to offer something other than not being chicken as a benefit before I'd consider buying it. That is where there's a huge opportunity: Competing on price, taste or health factors with the actual animal products in the segment of the market that want something that tastes at least pretty much like the animal products.
Whether or not it is "fake" is irrelevant. Nature does not have a monopoly on making things good. What matters is how it stacks up with what it replaces in your diet. For most of us what it would replace is presumably chicken.
If you like it, great. In some dishes I find tofu nice. For the most part, though, I dislike the consistency and find that outside a few types of dishes it can't compete on taste at all. I love chicken in a wide range of forms. I have no qualms about eating chicken. That it's the result of murdering animals does not disgust me the least.
In that context, it would have to offer something other than not being chicken as a benefit before I'd consider buying it. That is where there's a huge opportunity: Competing on price, taste or health factors with the actual animal products in the segment of the market that want something that tastes at least pretty much like the animal products.
Whether or not it is "fake" is irrelevant. Nature does not have a monopoly on making things good. What matters is how it stacks up with what it replaces in your diet. For most of us what it would replace is presumably chicken.