They're in a business and industry that is difficult enough to launch in a single country, have repeatedly stated their intention to expand, backed up their talk by launching in Canada and yet you say, "no real plans to launch in NZ (or any other country afaik)", "completely avoid talking about future expansion" and "looking more and more like it's never going to be able to used by the majority of the world"?

There are reasons the options are poor; consider those and be patient. The fact that they're even thinking about expanding at this point is impressive enough, considering the hurdles.