This reminds me of a quip in a New York Times article about Amazon's exclusive book, Timothy Ferriss’s “The 4-Hour Chef:"
Those books about finding success without trying too hard were a particular hit with young men, who identified with their quasi-scientific entrepreneurial spirit.
The schedule reads like a table of contents from a self-help book. That could be a good thing.
I'm just surprised how much traction lifestyle instruction gets with an unlikely demographic: 18-24 year old men with access to unlimited concrete learning materials online.
Those books about finding success without trying too hard were a particular hit with young men, who identified with their quasi-scientific entrepreneurial spirit.
The schedule reads like a table of contents from a self-help book. That could be a good thing.
I'm just surprised how much traction lifestyle instruction gets with an unlikely demographic: 18-24 year old men with access to unlimited concrete learning materials online.