I'm not really taking it to the level of bribery. I just think that by analyzing the different micro-constituencies and what makes them most concerned - social security, taxes on high pay, auto industry jobs - you can better tailor your message to them.
While I agree that voters vote more based on ideals - I know I do - if there are enough 'business propositions' that go against you, that is most likely going to be an affront to your ideals. If your job relies on corn subsidies, you more than likely agree with the idea of crop subsides, and therefore will vote for the candidate that supports your "ideals".
Sure, but even if we slice it by constituencies, medicare recipients overwhelmingly voted for romney-ryan while the 18-44 set voted for Obama. I still think ideals come in way ahead of "what's best for me personally".
While I agree that voters vote more based on ideals - I know I do - if there are enough 'business propositions' that go against you, that is most likely going to be an affront to your ideals. If your job relies on corn subsidies, you more than likely agree with the idea of crop subsides, and therefore will vote for the candidate that supports your "ideals".