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New York City to become first in US to ban deceptive subscription practices (theguardian.com)
174 points by randycupertino 2 hours ago | hide | past | favorite | 67 comments
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Nintendo (subscription I have for my switch to access some older a classic games btw) is very good reminding me I have a subscription and whether I want to cancel (or renew). I don't have the email at hand but what I remember is thinking they really desire you to reflect to cancel (rather than a push to renew) if not wanting continued service. Sentiment of politeness and I find a good example what to do.

Also, not a subscription but seeing some dark practices after COVID onset at any fast-food like business (including cafes, juices, cupcakes, etc) where a preselected tip is selected. Default should be no.


I really appreciate companies that are transparent with renewals. I’m sure it cuts down on customer support load a lot too. Kagi goes as far as not billing you if you don’t use their service in the prior month. I was pretty shocked the first time I got that email. Made me a customer for life.

Sadly, it's often just because they were forced by the EU and several other markets.

It goes

> Subject: Information about Your Automatic Renewal

> This is an automatically generated email from Nintendo for customers who have a Nintendo Switch Online + Expansion Pack individual 12‑month (365‑day) membership set to renew automatically.

> Dear [user],

> Your Nintendo Switch Online + Expansion Pack individual 12‑month (365‑day) membership will automatically renew soon.

> ...

> Deadline to turn off automatic renewal: [1 month from now]

It also does this right when you first sign up for automatic renewal except the deadline is [1 year from now].


> where a preselected tip is selected. Default should be no.

A lot of this push to higher and higher and preselected tip options comes from POS software providers (Square et al) and credit card companies. They make money on transaction volume. Higher transaction -> more fees


It's unclear whether this junk fee law will have teeth. In theory, California has the same anti-drip pricing law, but restaurants have a specific carve out [1] which is bullshit because the drip pricing that most people complain about is the X% "service charges" and "lifestyle fees" that restaurants have at the bottom of their menu in small print.

From what I can tell online, NYC rules won't have this carveout, but I haven't eaten there recently so I can't confirm.

[1] https://leginfo.legislature.ca.gov/faces/billTextClient.xhtm...


Fees on one time services are not what this is targeting. This legislation is not meant to address that, and wouldn't apply to that.

They are going after recurring billing (that's what the headline means by "subscription"). It mentions things like gyms, online subscriptions etc.

It would be pretty wild if they had managed to get service fees at restaurants when they were not at all targeting service fees, restaurants or one time in person purchases.


From TFA:

  > Rule from Mamdani administration ... targets ‘junk fees’
  > The city is also targeting so-called “junk fees” that raise the final price of everything from apartments to sporting events, with a proposed rule that requires sellers to “advertise the total price for any good or service, including all mandatory additional charges and fees, up front”, according to a release shared with the Guardian.

> proposed rule that requires sellers to “advertise the total price for any good or service, including all mandatory additional charges and fees, up front”

This is going to be tough to enact, anywhere in the USA, even New York. There is nothing quite as American as "not knowing what you're going to pay for something until you have to pay." Whether it's your doctor bill, restaurant bill with tips and service fees, your hotel stay with a hidden resort fee, or just general purchases where tax is computed at the very end right before you pay... We are culturally so used to this abuse.


You may find some bits of culture are easier to change than others and I wager this one falls squarely in the ‘surprisingly easy’ category.

FTC has mandated all-in pricing for hotels since last year.

I mean culturally we're used to it, but it seems really easy to test for and therefore fine businesses doing it in NYC? Just go ring up some purchase and see if they add a tax onto the listed price, and if they do report it.

Check who Mamdani's friends are to find the likely carveouts - just like Newsom's Panera Carve-Out on our minimum wage law.

> which is bullshit because the drip pricing that most people complain about is the X% "service charges" and "lifestyle fees" that restaurants have at the bottom of their menu in small print.

I don't think I go to the same restaurants as everyone else.


It's unfortunately somewhat common these days and personally I actively avoid any place which does this. At least it's only somewhat common rather than the standard so it's still possible. Couple of examples:

https://sushiconfidential.com/wp-content/uploads/2024/07/sc_... "3.5% Living Wage Surcharge added to each bill which allows us to provide the service you have always enjoyed!"

https://www.pacificcatch.com/menu/ "NorCal - A 3% surcharge (5% in San Francisco) will be added to all Guest checks to help offset the rising cost of wages and benefits. This is not gratuity."


Because increasing prices by that percentage is too hard?

They're trying their best to make it seem that government policies and regulation compliance costs are responsible, hence the names of these charges.

Yea, it's basically restaurant owners trying to get their customers involved in their political whining.

Notice how you never see things like "Business License Fee" or "Restaurant Electricity Bill Surcharge" listed out as separate line items on customers' bills. Those are things restaurant owners have to pay, too, so why don't they get their own charges to customers? Why does only "Living Wage" get a line item on the customer's bill?


The elephant in the room would be an ‘employee salary surcharge’

Hey now, let's not get carried away, these jackass restaurant owners want to make it clear, the "Living Wage" guilt trip is the tip part, and the fees THEY put on are to pay for "benefits like healthcare" and you're not allowed to consider it part of the tip.

Nevermind that California doesn't even have a lower "tipped" min wage like some states do, so by supporting tipping, we're just saying that servers simply "deserve" more money for some reason than people who stock shelves or pick orders at Amazon or Walmart.


If you want to claim "we have the lowest prices in town" in advertising, you can't increase the "price".

I tried searching for what a "lifestyle fee" is and all I could find is references to "living wage fee" which is essentially a forced tip added to the bill.

A service charge for large groups though is understandable as they typically will require much more attention and work from waitstaff than the typical small dining party.


Large groups are also the most notorious non-tippers.

At least in CA they need to disclose them now. Previously some restaurants would just hit you with a surprise mandatory tip.

Usually by the time people are seated and you read the fine print on the back of the menu, inertia has taken over.

Some people say they use the fine print as a reminder to cut back on the tips proportionally.

I wonder if the bit about 'junk fees' will include undisclosed hotel fees. I just stayed there last week in a no-frills "hotel" which doesn't include daily room cleaning, has no staff at night, and has no amenities whatsoever, and they charged me a surprise-at-check-in $35 a night resort fee. This fee was not described in the booking.

That hotel may have broken an FTC rule that's been in effect for about a year now.

> Effective May 12, 2025, the FTC’s Rule on Unfair or Deceptive Fees, 16 C.F.R. Part 464, prohibits bait-and-switch pricing and other tactics used to obscure and misrepresent total prices and fees for live-event tickets and short-term lodging.

https://www.ftc.gov/business-guidance/resources/rule-unfair-...


Will New York City residents be able to avoid AT&T's "Administrative and Regulatory Cost Recovery Fee"?

https://www.al.com/news/2026/07/att-customers-your-cell-phon...


Funny this should come up today.

I just got a notice from my credit card company that Evernote just charged my credit card after 2 'successful' cancellations of my subscription each of the last 2 years, and the complete deletion of my account several months ago.

Hopefully these will become more widespread - I'm not in NY or CA.


Bending Spoons acquired Evernote:

"What is Bending Spoons? The little-known AOL and Vimeo owner that's now public" https://news.ycombinator.com/item?id=48799966


A complimentary complaint is that payments are a "pull" operation with subscriptions. You can't decide who gets your money. How retro is that!

Sharks will keep eating easy prey until they hit an iron bar. I also hate this fact about the world by the way :) Just a [hardwon] observation.

People who forget to cancel are easy prey.

Cancelling then being charged anyway is something else. Something akin to being robbed IMHO.


I suppose right now there is no federal preemption - but I fully expect gym & similar lobbying at the federal level to get a rule in place to allow preemption challenges.

Is this something that cities can really enforce? Like I get that NYC is a bit of an exception but let's say a 5 person town in Wyoming decides that they want to make this practice illegal and they all vote to do so. It's not clear to me that would mean anything at all.

Your question answers exactly how enforceable it is. It’s directly linked to your population size and how much it can hurt the wallet of the company.

Edit: but also, who cares? Literally no solution to anything on earth works for EVERYONE


The irony with all this, is if a company makes it difficult to cancel their subscription, it's probably not a good product. Antidotically, I've found that making it easy for users to not only cancel, but refund, has given me eye opening things to fix in some products that made it so less people cancelled or refunded. So I try to always err on best user experience.

You are interested in providing something worth paying for. Other people are interested in maximizing ROI for ad spend.

Just compel Stripe to do it,* problem 99% solved.

*Direct click-to-cancel with subscription receipt.


Maybe it should be required to review quality laws in other countries in general. One advantage is that you don't have to pretend or imagine what will happen if it's been tested in the wild.

Another one that belongs on this list: AI-generated photos in housing listings. You can no longer tell what the property actually looks like, and the images conveniently erase the problem spots you'd only catch in person. False advertising is getting completely out of hand.

It's crazy that people think they should get away with these. I've seen some examples where basic things like the number of windows or where the garage and driveway are was totally misrepresented - surely they'd at least look at the results?

I agree, but how does one begin to enforce a ban like this? Bait-and-switch has always existed in real estate, which is all the more reason to do full due-diligence and inspect the property thoroughly and not just put in an offer sight unseen. If a seller is using AI to that extent, I'd be worried about what else they're hiding about the property.

Simply remove protections and deal out massive fines to platforms hosting obviously fraudulent listings, they will figure out solutions overnight.

Any chance you could lend Mamdani to the UK? We have a vacancy.

Hasn’t Sadiq Khan been a similar story, from a Muslim immigrant family turned popular mayor of the nation’s largest city? Though from what I understand he’s from the more business-oriented center-left, in contrast to Mamdani.

Depends who you ask!

No mention of the New York Times, or its practices?

Why should it be mentioned? The article doesn't call out any other specific company by name. Is the Times really that egregious of a offender compared to the other businesses? Does new york city have a history of selectively enforcing laws to favor local businesses?

New York Times is one of the worst and most famous offenders of making it hard to cancel your subscription. There are companies that make it as hard or spammy but few with the reach of the NYT

If anything, based on Louis Rossman’s experiences it’s quite the opposite - petty bureaucrats do their damndest to ensure it’s as difficult as possible to run a business in New York.

I was thinking more of the Times and Guardian being in rather similar lines of work, and the opportunity to cast some shade on a rival.


A big one I’ve been seeing a lot lately is advertising annual subscriptions as monthly rates. It isn’t $12/month subscription if I have to pay $120 in a lump sum up front. The actual monthly rate is often basically double what they’re advertising.

>$12/month subscription if I have to pay $120 in a lump sum up front.

Sounds like they are giving you two months free if you pay with a lump sum in advance.


Yes but it's always advertised as "$12/MONTH" in big letters with billed annually written somewhere small and non-obvous.

Which is a fair discount, but it should be like "15 a month, 120 if you get a year up front" right?

Long overdue, enshittification reaching SaaS undermines trust in all tech in the long term.

Nice. Now just force stores to display actual prices with tax.

In Australia they call this price the price-"sorted."

"7 dollars sorted." for example.


This should be federal law.

Indeed. But the feds have picked a side, and right now, it's not yours.

Did a politician's kid rack up hundreds of dollars on some stupid game?

I still don't know why Apple, oft parading as the people's champion, automatically converts trials to subscriptions.

So many scummy apps exploit this by offering a 1 week trial and saying like "only $4/month!" but charging a 1 year's sub after the trial period ends.


I'm building a SaaS right now and made the "non-deceptive" choices this law wants: cancellation is one click from settings, no retention maze, no surprise renewal, 30-day money-back. What surprised me is how much the tooling assumes you want the dark patterns. Billing platforms ship "cancellation flow" templates that are really retention funnels — discount offer, pause offer, survey, guilt screen, then maybe the button. The default path is the deceptive path; you have to actively rip stuff out to be straightforward.

Which I think explains why this needs regulation at all. Every individual dark pattern is locally rational — it demonstrably improves net retention, so any PM optimizing a dashboard will keep it. The cost (people who feel trapped and tell everyone) never shows up in the same spreadsheet. Markets are bad at pricing "customers who quietly hate you."

The one-click-cancel requirement is the part with real teeth. Junk-fee rules die by carve-out (see California's restaurant exemption), but "cancel must be as easy as signup" is binary enough to actually enforce.


OH NO THIS IS THE SOCIALISMS!!!!!111

How many legislative days did it take to get this policy in place, I wonder



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