And from a payer perspective, it's problematic if a sizable population secretly ...

rscale on Dec 11, 2012 | parent | context | favorite | on: 23andMe raises $50M, cuts price to $99, sets goal ...

And from a payer perspective, it's problematic if a sizable population secretly learns that they are at meaningfully greater risk of health problems. Those individuals could then adversely select against the payers by buying Cadillac healthcare plans.