Yes, that felt very bizarre and glossed over. The specific details the speaker gave made me feel like it was a weird product placement, but like, _why_? Why would this multi-trillion-dollar behemoth needs to strike a brand deal with Quest?
I don't think it is bizarre since a panel of lab tests are physiological indicators that may result from the various health and fitness metrics currently measured/collected by iPhone.
There are lots of tie-ins from Apple products to other services that they don't offer: like telecom, and banking. Quest seems a reasonable partner given their ubiquity. I wonder if Apple is getting a cut and/or getting a discount for consumers on this service?
