They sure are getting a lot of attention by having time sensitive prices and changing prices. To some degree eyeballs equals cash. What they need is a lot of orders, though, to make the funding goal and get any money at all. They really need to drop that price down to be competitive with Google's Nexus 4, Nexus 7, etc.. I know OEMs that dropped device projects at the Edge's price point when those came out and it was smart.