I have heard of someone else getting on an iPhone add, and they got a call from Apple before it went to air, asking for permission. Bump must have forgotten to tell us, or maybe they just don't love us.

Apple let's you know you are being considered (you need to sign releases and stuff) but we didn't know we had been selected until the commercial aired and our server went nuts... No need to jinx it by talking about it early! -jake (Bump)