We all buy things we want. As an American living in Europe it never occurred to me that I couldn't take something back because I simply didn't like it. The build quality was pretty bad.
I buy on impulse and I keep almost everything I buy. If you erect barriers, even psychological ones, I'm much less likely to return. These barriers aren't on Amazon. If I decide after receiving that it's not what I wanted I return it and buy something else.
That shop eventually went bankrupt and shutdown. It couldn't compete and win against it's current rivals and new online retailers. Who have same day delivery and simple return policy.
I buy on impulse and I keep almost everything I buy. If you erect barriers, even psychological ones, I'm much less likely to return. These barriers aren't on Amazon. If I decide after receiving that it's not what I wanted I return it and buy something else.
That shop eventually went bankrupt and shutdown. It couldn't compete and win against it's current rivals and new online retailers. Who have same day delivery and simple return policy.