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Checked the site and watched the video.

First of all - when people visit a new site for the first time and see familiar stuff, instead of new and exciting stuff, they tend to leave before they even dig deeper on the site.

The design is fine, the layout is difficult - you should use rectangles of different sizes and backgrounds to make it easier for the visitor to focus on content that are more important, new or viral.

What is dangerous about the assumption that the most popular things are the most written about, are that you ignore new things that MIGHT get traction, what you'd need is a time-machine - list things before they get HOT HOT HOT! So that people who visit the site have a larger reason to do so.

And think about what kind of users you want, the middle-aged people that love lists? Or the lazy teenager who love trends but feel that lists are for shores.



Yes, exactly. My impression of this site is like one of those spam portal link farms. Uber-generic and worthless looking.




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