Yes - very hard to imagine Apple doing something like this 5 years ago. | Hacker News

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0898 on July 22, 2014 | parent | context | favorite | on: MacBook Air Stickers

Yes - very hard to imagine Apple doing something like this 5 years ago.

r00fus on July 22, 2014 [–]

And yet it's still very natural for this to be an Apple ad. It has the hallmarks - product front and center, minimalist, catchy music that isn't as mainstream.

I personally think it's very effective.

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