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Design thinking means that the non designer employees should think like designers. Not that the designers should do everything. I don't necessarily think this was a design thinking solution. It was simply a pragmatic business necessity: do anything possible that improves the customer experience. Its what the boss of the company should have been asking his employees to think of.

Edit:spello



i think that's exactly what i was getting at: it should be something everyone on the team is doing.

i doubt that this is the intent, but the term seems to be exclusive rather than inclusive. i'd be happy to be proven wrong though.




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