With the Nexus phones (previous versions at least) you could get them at a reasonable price direct from Google. Most of my friends bought direct from Google. I understand Apple let's you buy a phone direct as well, though they're prices aren't/weren't as reasonable.
Hopefully this helps to set the precedent that you can have your cake and eat it too (Have a reasonable phone at a reasonable price).
With the Nexus phones (previous versions at least) you could get them at a reasonable price direct from Google. Most of my friends bought direct from Google. I understand Apple let's you buy a phone direct as well, though they're prices aren't/weren't as reasonable.
Hopefully this helps to set the precedent that you can have your cake and eat it too (Have a reasonable phone at a reasonable price).