Hi everyone, co-founder here. We are now in developer beta. Please request an invite if you would like to develop Cloudron apps. https://www.cloudron.io/documentation.html
From what I understand cozy.io and cloudstead.io are focusing on specific services around personal information, like owncloud. Our architecture allows installing arbitrary apps like owncloud as an app. Cozy.io and cloudstead.io would not have gogs or gitlab as apps.
Sandstorm and us are trying to solve very similar issues, but the approach and architecture is different.
From a developer point of view we try to keep changes required for existing apps to be ported to a minimum. To achieve this, we use docker as well as an heroku inspired deployment approach.